ReelSignal Privacy Policy

1. Information we collect

1.1 Information you provide directly

• Account information. When you sign in with Facebook or Instagram, Meta may provide us with your name, profile picture, and other basic profile details depending on your settings.
• Contact information. If you email us or contact us through a support channel, we collect the information you provide (such as your name, email address, and the content of your message).

1.2 Instagram / Facebook data via official APIs

When you connect your Instagram Business or Creator account and grant permissions, we use Meta's official APIs (such as the Instagram Graph API) to access read-only data to power your analytics. Depending on the permissions you grant, we may collect:

• Account and page identifiers. Instagram user ID, username, profile picture, connected Facebook Page ID, and related IDs needed to request insights.
• Reels and media data. Reels IDs, captions, timestamps, thumbnails or media URLs (where available), and other metadata allowed by the APIs.
• Performance and insights. Metrics such as reach, impressions, plays, likes, comments, saves, shares, and similar engagement statistics provided by Instagram and Facebook.
• Derived metrics. Scores, rankings, and other analytics that we calculate based on the raw metrics (for example, an overall performance score or "quality vs. volume" score).

We do not use your access token to post content, like, comment, or take actions on your behalf on Instagram or Facebook. ReelSignal is currently a read-only analytics tool.

1.3 Usage, log, and technical data

• Usage data. Information about how you use the Service, such as pages viewed, buttons clicked, sync events, and timestamps.
• Log and diagnostic data. Server logs, error reports, and similar information used to keep the Service secure and reliable.
• Technical data. Basic device and connection information such as browser type, operating system, IP address, and referrer URL.

2. How we use your information

We use the information we collect to:

• Provide, operate, and maintain the Service.
• Fetch and store your Instagram Reels and insights so we can show analytics, scores, and trends in your dashboard.
• Help you understand what works and what doesn't in your content, including comparisons over time.
• Communicate with you about the Service, including onboarding, updates, and support.
• Monitor and improve the performance, reliability, and security of ReelSignal.
• Comply with legal obligations and Meta's platform policies.

We do not sell your data. We do not use your Instagram data to build targeted advertising profiles for third parties.

3. How we share your information

We may share information in the following limited ways:

• Service providers. With trusted third parties who help us operate the Service, such as: hosting and deployment providers (e.g., Vercel), database and storage providers (e.g., Neon Postgres), and tools we use for logging, monitoring, and support. These providers may only use your data on our behalf and under appropriate safeguards.
• Legal and safety. Where required by law, regulation, or legal process, or to protect the rights, property, or safety of ReelSignal, our users, or others.
• Business transfers. In connection with a merger, acquisition, asset sale, or similar transaction, subject to appropriate confidentiality protections.

We do not share your Instagram insights with unrelated third parties for their own independent marketing or advertising purposes.

4. Data storage and retention

We store your Instagram data and analytics in our database (currently Neon Postgres) and related infrastructure. We retain this data for as long as your account is active and as necessary to provide the Service.

If you disconnect ReelSignal from your Instagram or Facebook account, we will stop receiving new data. We may retain historical analytics and derived statistics for a reasonable period, unless you request deletion (see below).

5. Your choices and rights

5.1 Disconnecting Instagram / Facebook

You can revoke ReelSignal's access to your Instagram or Facebook account at any time through your Meta account settings. Once access is revoked, we can no longer fetch new data.

5.2 Access, update, or delete

You may request a copy of the Instagram-related data we store about you, ask us to correct inaccurate information, or ask us to delete your data.

To do so, please email support@reelsignal.app with the subject line "Privacy Request" and include your Instagram handle and any relevant details. We may take reasonable steps to verify your identity before fulfilling the request.

5.3 Data deletion (Meta requirement)

If you want us to delete Instagram-related data associated with your use of ReelSignal:

1. Remove ReelSignal's access in your Facebook or Instagram account settings (Apps and Websites / Business Integrations).
2. Email support@reelsignal.app with the subject "Data Deletion Request" and include your Instagram handle.

Once we receive your request, we will delete or anonymize your Instagram-derived data from our active systems within a reasonable period, subject to any legal obligations to retain certain records.

6. Security

We use reasonable technical and organizational measures to help protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Children's privacy

ReelSignal is intended for adults who manage their own Instagram Business or Creator accounts. The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

8. Third-party services and links

The Service may link to Instagram, Facebook, or other third-party sites and services. Their privacy practices are governed by their own policies, not this one. We encourage you to review their privacy policies.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If changes are material, we may provide additional notice (such as an in-app message).